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Friday, November 6, 2009

不談雲端,你就落伍了!

不談雲端,你就落伍了

這是一場正在改變十億人電腦使用習慣的資訊新革命!Google執行長施密特日前在猶他州鹽湖城的演說中大膽宣告:雲端運算引發的潮流將比個人電腦的出現更為龐大!

究竟雲端運算是什麼?它不是一項全新技術,而是一項概念,「簡單的說,就是把所有的資料全部丟到網路上處理」Google台灣總經理簡立峰說。所謂的「雲」,其實是由許多部具有高運算能力的超級電腦所組成的資料中心。「進入雲端」,指的就是透過網路,連接上這些超級電腦,由它們來幫你處理資料。

雲端運算時代一旦真正來臨,你不必再背著筆記型電腦到處跑,電腦壞了、被偷了也無所謂,因為你的資料都在雲端上。只要一組帳號密碼,就可以把所有能上網的裝置──隨便一支手機、一台衛星導航(GPS)、甚至路邊的提款機,都變成你的個人電腦。

事實上,各式各樣的「雲」早就漂浮在你身旁。當你開啟Gmail帳戶、在無名小站或Flicker上使用相簿分享照片、用iPhone上傳下載各種軟體與遊戲的同時,你就已經漫步在雲端之上。「雲端運算就是要把這些服務將更加完整、多樣化,」簡立峰說。

雲端改變的不只是個人生活,對於中小企業的影響更為巨大。如果將機房設備維護、網路管理與軟體升級通通交給雲端處理,根據麥肯錫的研究報告,一家規模兩百人的公司,光是軟體的部分,至少可以比現在省下三○%的成本。

「速度」,更是雲端運算的另一個關鍵。在高盛等投資銀行,利用超級電腦所組成的雲端運算的分析優勢,向倫敦、紐約等全世界交易所發出指令,高盛的大戶可以比散戶早○‧三秒接收股市訊息,提供這項服務的高盛也因而賺進大筆佣金。

根據國際數據資訊中心(IDC)的資料顯示,未來五年雲端服務的平均年成長率可望達到二六%;市場調查機構顧能將雲端運算列為IT產業未來十大趨勢首位,其報告指出,至二○一二年《財星》五百大企業中會有四百家使用各式不同的雲端運算服務。

如此龐大的商機潛力,使Google、微軟、亞馬遜、IBM、戴爾、昇陽、惠普等各科技大廠,都大舉跨入雲端運算領域。儘管雲端戰場已經打得火熱,還是有人認為,雲端運算不過是IT大廠想出來的另一個行銷花招。對此,廣達電腦董事長林百里的回答是:「No!這不是slogan(口號)也不是謊言,這是一個must(必然),是未來的氧氣。」

廣達近期才以一千萬美元(約合新台幣三億二千萬元)取得美商IC設計公司Tilera特別股,投入雲端運算晶片設計,並與麻省理工學院(MIT)合作,啟動「Qmulous」計畫,成立新部門,將雲端運算列為未來十年的「新金礦區」。

「現在談雲端就會像幾年前談網路一樣,再不上就落伍了,」林百里說。雲端運算時代,這個看似虛無縹緲的詞,正逐步改變你我的未來,你,準備好了嗎?

Mobile Affiliate program? "Make Money with Cell Phone Hot" is on the rise!

What is Mobile affiliate program? How to make money using Mobile Affiliate program? Earn upto $1000 per month


What is Mobile affiliate program? How to make money using Mobile Affiliate program? Earn upto $1000 per month

If you want to make money through affiliate programs, then nothing is better than the booming mobile phone industry. What was once a money making tool known only to few people, the Mobile affiliate program has now become a much sought after way for making money in the cyberworld. Mobile affiliate programs are being followed by thousands of people around the world, who make substantial money. Top affiliates claim to make as high as $10,000 to $50,000 per month. Mobile affiliate marketing is simple and easy- You don't need to invest any money or require special skills or knowledge.

How does the Mobile Affiliate program work?

With the Mobile phone market fast spreading across the Globe even across many backward countries, mobile companies are looking to popularise their products such as Accessories, promotional offers, Ringtones, Wallpapers and many more. Apart from mobile companies, there are other companies which also wish to promote their products and services through Mobile marketing. For this, they need people to act as affiliates to promote their products. When a company or a mobile service provider launches a new product, they would need marketing to ensure that their product gains popularity among people. Such companies generally send marketing campaigns through SMS and eMails. By becoming an affiliate for these companies, you can make money by promoting the products to other people

Mobile Marketing affiliate works like any other program, where you get paid commissions as an affiliate. This is similar to a CPC(cost-per-click) program like Google Adsense, wherein affiliates get a percentage of the advertiser's revenue, say 10% or 20%. In Mobile affiliate marketing, you typically get 10% to 40% of the revenue obtained by the company for promoting the respective products. Payments are made through PayPal, AlertPay or Cheque once you reach the minimum payout limit.

How to become a Mobile Affiliate?

Anyone can become a Mobile affiliate and joining is Free on almost all the sites. Once you join the programs, you get promotional links which need to promote through your mobile phones or email. You can promote the products to anyone- Your friends, relatives, colleagues or literally anyone in this world.

Mobile affiliate marketing can be done through mobile SMS campaigning or by displaying ads on websites. You can promote the products through Blogs, online forums or online communities like Orkut, Twitter, etc.

Below are some of the popular Mobile affiliate programs:

www.t-mobile.com

www.mginger.com

www.virginmobile.com

www.mobileaffiliateprograms.com

www.handango.com

www.celltradeusa.com

電子書 成了科技產業顯學

電子書 成了科技產業顯學

網路零售業巨擘亞馬遜 (Amazon.com)最新公布的財報、財測優於市場預期,加上電子書閱讀器「Kindle」熱賣,激勵股價上周五爆量大漲26.8%,收118.49 美元,並創歷史收盤新高,且從今年年初迄今股價漲幅高達131.06%,帶動台股電子書概念股再度見上攻攻勢,元太(8069)今早攻上新高價位、佳世達 (2352)、振曜(6143)則位處於相對高檔震盪。即將在本周28日展開的日本光電展,也將闢電子書研討會並邀請友達總經理陳來助、元太董事長劉思誠開講,讓台灣成為全球光電展上最閃亮的主角,而今年第二季便見電子書概念股啟動,現在似乎已一步步成了面板產業關鍵顯學。

美電子書市場逆勢大成長

根據美國消費性電子協會調查,今年年底聖誕節成年人最想獲得的消費性電子產品中,電子書以及藍光DVD首度列入榜中。根據研究機構調查,美國電子書內容市場在成長性方面,並未因經濟不景氣影響而下跌,反而是逆勢大幅成長,截至2009年第一季電子書內容市場銷售量成長超過2500萬美元,由此可顯示出電子書內容市場的未來潛力,因此除了虛擬書城亞馬遜推出電子書閱讀器「Kindle」,美國最大連鎖書店邦諾(Barnes & Noble, Inc.)亦在上周(20日)正式發表自有品牌電子書閱讀器「nook」。

邦諾一宣布「nook」,亞馬遜立即迎戰,在上周22日宣布本定價279美元的「Kindle」即日起降價至259美元,先前以279美元購買的客戶將會收到20美元的退款。亞馬遜與邦諾電子書價格戰開打,市場期待電子書滲透率將藉此拉高,而廠商間的激戰也延燒到上游最大供應地—台灣。

佳世達、友達法說焦點都在電子書

回歸台灣產業來看,上周法說會率先登場的明基友達集團佳世達及友達(2409),法說會上的新產品焦點都在電子書上。佳世達總經理熊暉指出,今年第四季佳世達代工的電子書便會正式出貨。而友達在23日法說會前,先宣布可撓式電子紙技術,法說會當日友達總經理陳來助更是在法說會現場大秀有「AUO」LOGO 的電子書閱讀器,強調自家電子書手寫辨識功能,強到可以寫出書法。友達推出觸控式的電子書,位居目前電子紙龍頭地位的元太也在上周宣布,明年上半年推出觸控式電子書,明年下半年將推出彩色版電子書。

價格、內容與大廠是成功關鍵

根據拓墣產業研究所分析,欲將全球電子書市場規模做大,可歸納出三大關鍵成功因素,分別為價格、內容與大廠。在價格上,被列為消費性電子的電子書,若價格能降至一般消費者可接受的199美元之內,將可吸引更多購買者;在內容方面,至少要約有1000萬名目書本具有數位內容版本,才可說電子書市場進入成熟;而大廠的加入,則包括全球3C及IT業者、網路與通路業者和電信業者至少要在前10大中有3家業者投入才可期規模做大。

【2009/10/26】

Monday, October 12, 2009

<護眼按摩>

<護眼按摩>

眼睛疲勞時,頸部肌肉會僵硬,眼睛四週的血液循環也會變差,所以會引起黑眼圈、假性近視、肩頸酸痛、頭痛等症狀。透過一些簡單的指壓與按摩,不但可以放鬆眼部肌肉、促進血液循環、消除眼睛疲勞,更可以預防視力減退及老化。

按摩之前,必須先洗淨臉部及雙手,之後可用熱毛巾熱敷5-10分鐘促進血液循環,再擦上適當的保養品或眼霜幫助潤滑。其次,若是身體不舒服或眼睛有發炎症狀,就不要進行按摩。再者,要注意力道: 輕按至稍微有點痠麻的感覺即可,並不是用力按到痛才有效,也要小心不可以按到眼球。

以下介紹幾種簡單又實用的護眼按摩法

輕閉雙眼,雙手握拳,以食指的近端關節,輕按穴位,以順時針方向由睛明穴開始,各穴位按壓5秒,重複3-5次。亦可用雙手食指指腹進行上述動作。

輕閉雙眼,雙手握拳,以食指的近端關節,由眼角沿著上眼框輕向外推至眼尾。之後再由眼角沿著下眼眶輕向外推至眼尾,重複3-5次。

輕閉雙眼,雙手手掌互相摩擦搓熱後,將手掌拱起,以掌心對著眼球(以避免壓迫眼球),覆蓋1分鐘,如圖四所示。接著,再將雙手搓熱後,手掌覆於眼上,分別以順時針及逆時針方向各輕轉10圈。最後,同樣地將雙手搓熱後,手掌由眼窩輕推至太陽穴,並停留在太陽穴上,以順時針方向輕轉10圈。 張朝凱 醫師建意想要擁有明亮有神的雙眼,必須配合規律的生活習慣、眼睛適度的休息以及適當的保養才能達成;更重要的是要能夠持之以恆! 每天抽空做做眼部運動及眼部按摩,短時間內就能讓你獲得意想不到的效果喔!

護眼運動-眼球運動

眼球運動:可放鬆眼部肌肉,讓眼睛更靈活

(1) 先閉上眼睛,眼球向上看3-5秒,再回到正中位置。接著再分別向下、向左、向右看3-5秒,並回到正中位置。

(2) 閉上眼睛,眼球慢慢上下移動,來回5次。接著再分別左右移動、由左上向右下移動、由右上向左下移動,各來回5次。

(3) 閉上眼睛,眼球慢慢順時針轉動5圈,接著再逆時針轉動5圈。

(4) 張開眼睛,重複以上(1)-(3)的動作。

護眼運動-眨眼運動

眨眼運動:先用力閉起眼睛,再慢慢睜開; 重複5-10次。可在工作中的休息時間做這個運動,避免眼睛過度乾澀及疲勞、充血。

護眼運動-看遠看近運動

<看遠看近運動>

長時間近距離用眼會造成眼睛疲勞、充血,所以每天抽空凝視遠方5秒後,再將目光轉移至身邊的景物5秒鐘,反覆數次即可。最好是假日到郊外眺望青山綠水,既可放鬆身心,又可保養雙眼!

如何預防乾眼症

如何預防乾眼症

(1) 正常之生活型態、睡眠充足、不熬夜;(2)均衡之飲食、不偏食;多吃含維他命A、C、E之蔬菜及水果,少吃油炸食物;(3)讓眼睛充分適當的休息、避免長時間用眼、過度疲勞,注意眨眼次數;(4)洗臉時注意眼瞼及睫毛之清潔,用熱毛巾熱敷可以減輕疲勞並增加淚液分泌;(5)戴隱形眼鏡時間不要過長、有不舒服即應取下;(6)有任何眼睛不適請找眼科醫師治療;千萬不要自行購買成藥長期點用


乾眼症之治療

乾眼症之治療主要在於減輕乾眼之症狀,避免角膜之傷害,維持眼球光滑清晰的表面。

(1)輕微之乾眼症可以點人工淚液(有藥水、藥膏、凝膠等型式;另有不含防腐劑,戴隱形眼鏡時可點之產品)、睡前點潤滑藥膏,熱敷、按摩則可刺激淚液分泌。

(2)中度之乾眼症則可以增加人工淚液之次數、戴擋風或保濕眼鏡、降低室內溫度、增加溼度、減少淚液之蒸發;將淚小管栓塞或電燒來阻斷減少淚液之排除也可增加淚液量。

(3)嚴重之乾眼症除了以上之治療方法,有時還必須將眼球覆蓋、或施以眼瞼縫合術以避免眼球過度乾燥造成之傷害。

(4)另外也要找出造成乾眼之原因,如眼瞼炎、維他命A缺乏、結膜炎、結膜疤痕、過敏、自體免疫疾病...等等疾病,積極治療。

Saturday, October 10, 2009

Win 7 上市 微軟扳回一城之役

Win 7 上市 微軟扳回一城之役

微軟(Microsoft)最新視窗作業系統 (OS)Windows 7即將於22日全球上市,由於前一代作業系統Vista罵名四起,微軟受傷不輕,因此有意藉由Windows 7的上市扳回一城。

微軟總裁鮑爾默也承認,Vista推出以來,因為操作出現問題而屢獲惡評,銷量也遠不如預期,公司形象受損。

Vista作業系統於2007年上市後,罵聲多於讚美,消費者抱怨難用,系統跑得慢,毛病一大堆,經常和其他程式不相容,因此拒絕從XP作業系統升級至Vista。

微軟的死對頭蘋果 (Apple)還拿此事作文章,製作一系列電視廣告取笑Vista;微軟此次推出Windows 7,正是為了扳回一城,除了希望重新贏得消費者的信任外,更要鞏固城池,嚴防明年發表的Chrome。

對於Windows 7的最大挑戰,在於Chrome採用「雲端運算」,使用者的資料皆儲存在遠端伺服器,電腦的執行速度可大幅增加,程式或系統更新頻率亦能跳脫侷限。

更重要的是,Chrome OS免費,初期Google僅提供小筆電版Chrome,若輿論反應良好,將擴大讓一般筆電及桌上型電腦使用。

面 對OS市場未來的競爭,台灣微軟表示,過去Vista因無法相容、速度慢等問題讓人詬病,Windows 7將保有Vista所有優點,並針對相容性、速度等缺點加強,如搜尋能力更強、介面使用人性化、視覺也較美觀,若要搜尋Outlook信件,過去僅就標題 尋找,現在連附件也會自動搜尋。

台灣微軟總經理蔡恩全更指出,由於奠基在XP與Vista 的巨大能量,預期Windows 7上市後,將可帶動明年一波新的換機潮。

微軟樂觀估計,Windows 7上市第1年,就會帶動全球2成的PC轉換至新平台,這個數字相當於Vista上市 3年後的市占率。

台灣微軟前端平台事業部協理葉怡君表示,據來自消費者、企業用戶、電腦廠商回饋的意見調查,微軟這回對Windows 7相當有信心,換機潮速度將比XP更快。

一般電腦平均換機時間大約4至5年,但由於微軟上一代作業系統Vista失敗,讓電腦換機潮延後,中間隔了一個世代,隨著此次Windows 7推出,的確有機會讓PC換機潮加速宣洩。

雖然微軟對於Windows 7展望相當樂觀,但市調機構Gartner認為,不期望Windows 7的上市對於年底PC需求會有太大的影響。

Gartner 表示,「Windows 7可能對於家用電腦和一些小型企業產生溫和的換機需求,不過,到2010年底前,我們不預期多數大企業、政府部門和教育機構對於新作業系統會有強大的需 求。實際上,我們更憂慮供應商可能會因為對Windows 7產生的最初換機需求過度樂觀,導致過多庫存延續至2010年。」

最常見也危險的密碼:123456

最常見也危險的密碼:123456


【台灣醒報特約記者李柏勳報導】網路時代來臨,動不動就要設密碼。一看,「密碼最少六個字」,隨手就打123456?小心,不只你這麼想,大家都這麼想,連駭客也這麼想!專家呼籲最好每隔90天就更換一次密碼。

日前傳出,有超過一萬筆Hotmail使用者的密碼,遭到釣魚網站竊取並且公佈在網路上。網路安全公司Acunetix的技術長波丹.凱林,在這些敏感資料被移除前,搶先取得內容並進行分析,得到的結果令人吃驚。

凱林發現,儘管多數網站會建議使用者,要建立具有一定長度的英數混合密碼,大部分的人卻仍然偏好可以讓腦袋懶惰一點的方式。

根據凱林分析這一萬多筆密碼資料的結果,「123456」重複出現了64次,榮登最常見、同時也是最危險的密碼寶座。類似的「1234567」、「12345678」、「123456789」、「111111」同樣高居前十名之內。

另外,有42%的密碼僅使用了小寫的a到z,例如「password」或「iloveu」,還有兩成左右的密碼只符合最低標準的六個字元長。

值得注意的是,最長的密碼達到了三十個字元:「lafaroleratropezoooooooooooooo」,但很顯然亦未能使這位苦主免於惡意釣魚網站的攻擊。

網路安全專家表示,10000次中出現64次,乍看之下機率似乎不大,但若駭客配合其他統計資訊,以及生日、名字等使用者資料,再結合專業程式進行暴力破解,入侵得手率將非常驚人。

電子郵件帳號可說是駭客最喜歡下手的目標,因為裡面通常會包含更多其他重要帳戶的資訊,例如網路銀行等。

另外,透過被害者的信箱,發送釣魚信件給所有通訊錄裡的親朋好友以騙取更多密碼,也是駭客一大目的。雖然事發後,微軟已緊急停用這些遭駭的帳戶,但網路安全公司Websense警告,已經有許多釣魚郵件透過這些淪陷的信箱發送出去。

根據英國廣播公司(BBC)的報導,另有一份包括兩萬筆Gmail以及Yahoo!用戶的密碼資料,也已經在網路上流傳據Google表示,可能還有第三份密碼資料未被公佈,只是並不清楚究竟有多少受害者在上面。

專家呼籲,網友若還在使用短而簡單的密碼,應立刻更換,並且加強密碼強度。就算使用複雜的密碼,也要提高警覺留意釣魚網站的威脅,且最好每隔90天就更換密碼一次。

Thursday, August 20, 2009

電腦的39個方便動作

電腦的39個方便動作

1 在 Window 系統中,多按「右鍵」,有時候會得到意想不到的驚喜喔~

2 在沒有「Winow 鍵」的鍵盤中,要叫出「開始」功能表,只要按 [ Ctrl ] + [ Esc ] 就行了~

3 先壓著 [ Shift ] 在按「刪除」,這樣就可以不經由「資源回收筒」直接刪除了~

4 在許多程式中,按 [ F1 ],可以得到很多的說明

5 大多的人都用滑鼠[ 左鍵 ]拖曳檔案,其實用「右鍵」拖會更好用喔 ^_^

6 壓著 [ Ctrl ] 再拖曳檔案,就一定是「複製」

7 壓著 [ Shift ] 再拖曳檔案到別處,就一定是「移動」

8 在「微軟新輸入法」中,按 [ Ctrl ] + [ Alt ] +[ , ] 就會出現符號鍵盤了~可以拿來輸入標點符號喔~

9 在「檔案總管」中,如果按 [ F5 ] ,它就會重讀目錄、檔案了!

10 要關掉一個程式,按 [ Alt ] + F4 也可以喔~

11 在輸入法模式下按 [ Shift ] + [ 空白鍵 ] 會切換全形與半形

12 按 [ Shift ] + [ Ctrl ] 會切換輸入法喔~(左右兩邊的鍵盤順序不一樣喔~)

13 [ Ctrl ] + [ 空白鍵 ] 的功能是開啟輸入法~

14 要對一個視窗做命令嗎?按 [ Alt ] + [ 空白鍵 ] 試試吧~

15 如果想在很多視窗中切換,其實不用到工具列選;按 [ Alt ] + [ Tab ] 就行了!

16 要「全部選擇」麼?按 [ Ctrl ] + [ A ] 吧!快多了~

17 程式不理你嗎?要強制關閉的話就按 [ Ctrl ] + [ Alt ] + [ Del ] 再選掛掉的程式吧~

18 文件一長串,要怎麼一口氣跳到最後啊?按 [ Ctrl ] + [ End ] 吧~

19 文件一長串,要怎麼一口氣跳到第一行呢?按 [ Ctrl ] + [ Home ] 吧~

20 改檔名其實只要先選擇檔案,再按 [ F2 ] 就行了喔~

21 在 Internet Explorer 中要「重新整理」,你可以按 [ Ctrl ] + [ R ] 或 [ F5 ]

22 按 [Alt ] + [ Enter ] 的效果等同於「內容」

23 微軟鍵盤快速鍵

a. [ WIN ] + [ R ] =「執行」

b. [ WIN ] + [ M ] = 全部視窗最小化

c. [ Shift ] - [ WIN ] + [ M ] = 取消全部視窗最小化

d. [ WIN ] + [ F1 ] = Help

e. [ WIN ] + [ E ] = 檔案總管

f. [ WIN ] + [ F ] = 尋找

g. [ Ctrl ] + [ WIN ] + [ F ] = 顯示「尋找:電腦」

h. [ WIN ] + [ TAB ] = 切換工作列的程式

I. [ WIN ] + [ Break ] = 顯示系統內容

24 到 Winodw 目錄下的 Temp 資料夾看看吧~把這些暫存檔刪了有時候系統會變穩一點喔!

25 記得要定期清理「資源回收筒」喔~

26 想變更一個附檔名的關聯程式嗎?壓著 [ Shift ] 再按滑鼠 [ 右鍵 ] ,這樣就多一個「開啟檔案…」了~接著再選程式吧!

27 如果看到附檔名是「 tmp 」的檔案,不要客氣~砍了吧~

28 想學好電腦的第一步就是「實作」換多看書

29 按 [ Shift ] + [ F10 ] 等同於滑鼠 [ 右鍵 ] 喔~

30 想知道自己的電腦開機時自動做了哪些事嗎?按 [ 開始 ]→ [ 執行 ]→輸入「msconfig」再按確定

31 不要認為裝了防毒程式就沒事了~記得要定時更新病毒碼才有效喔~

32 要一次選擇多個檔案嗎?你可以藉著壓著 [ Ctrl ] 再選來辦到

33 要選擇連串的檔案,你可以壓著 [ Shift ] 再選選看~ ^_^

34 不只滑鼠「左鍵」可以拖曳喔~用「右鍵」拖曳可以輕鬆地選擇「複製」、「搬移」、「捷徑」。

35 使自動播放暫時失效:放入 CD 時按著 [ shift ] 即可。

36 在檔案總管呈現所有樹狀結構:單擊磁碟機後,按數字區的 * 鍵(在 9 的上方)

37 工作列是可以自行移動到螢幕的上方,下方,左方跟右方的。試試看吧!除此以外,也可以拉動邊框,改變它的大小。

38 壓著 [ Shift ] 雙擊「我的電腦」的話,可以用「檔案總管」開啟~

39 [ Ctrl ] + 的功能

x 剪下

c 複製

v 貼上

a 全選

h 向前刪除 (一次一個)

j 或 m 增加一行

z 復原

Making friends - and money - on MySpace

Making friends - and money - on MySpace

It's not just for musicians anymore: Entrepreneurs are using the social networking site to drum up new business, meet others in their field, get advice, and more.



Entrepreneurs are striking gold on MySpace, the social networking site best known for teens, dating profiles, and amateur bands. Many young small-business owners - particularly in fields like clothing, graphic design, photography, publishing, and real estate - are discovering that they can effectively advertise on the site to a narrow, but often enthusiastic demographic.

Take Daniel Barbalho. Six months ago, Barbalho, 26, a recent graduate of Georgia Tech living in Atlanta, started Esperanza Clothing Co. with partner and former roommate Bart Sasso to sell edgy, Atlanta-themed T-shirts to local hipsters.


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At first, Barbalho brought their wares to local music shows and talked to small store owners. Then, about three months ago, he started an Esperanza Clothing profile on MySpace, joining more than 60 million other users. "We didn't have a lot of money starting out," he says, "and we saw MySpace as free advertising."

Barbalho started adding users in Atlanta to Esperanza's "friends" list, asking them to visit the profile, post comments, and visit the company's website to order a shirt. Soon, people that Barbalho had never contacted, from places like California, Canada, and Brazil, began ordering shirts and posting pictures of themselves wearing Esperanza clothes on their own profiles.

Good publicity, it seems, came easily. MTV Spring Break's official DJ stumbled across the MySpace profile and asked for free stuff. A writer working for Lucky magazine sent a message through the profile, asking if she could write up one of Esperanza's shirts. Barbalho was even able to contact publicists working for OutKast, an Atlanta-born rap duo, about getting the group to wear his shirts - and one of them ended up singing at an Esperanza fashion show.

"MySpace is the only ad campaign we've done so far," says Barbalho, who lists the profile address on his business card. "It is our greatest marketing tool."

Making connections
Many entrepreneurs find they can drum up new business by posting profiles to the site, placing ads in its classifieds section, and developing contacts through bulletins and one-on-one messaging. In fact, MySpace has about 8,200 user-created groups dedicated to entrepreneurship and business. Some of these claim as many as 17,000 members, although most groups get only a few new posts per day. The most active ones target specific niches, like filmmakers or real-estate investors.

Currently, small businesses spend about 80% of their advertising resources on traditional media like local TV, newspapers, and direct mail, according to a survey by Princeton, N.J.-based Kelsey Group. And while 54% have a website, only 10% believe that the Internet is effective in generating new customers. Yet small businesses that use social-networking sites can gain an advantage over their rivals and advertise and network in new ways.

For Erica Gabrielle, an actor and head-shot photographer in Los Angeles, MySpace is steadily replacing the ads she places in L.A. trade publications. "MySpace offers great access to certain people, and networking," she says. "There are a lot of actors, directors and musicians I'm networking with now that I've never worked with before."

Indeed, business users say the ability to make connections with others in their field, get and give advice, and find potential employees is what distinguishes MySpace and other social networks from classified-ad sites like Craigslist.com and traditional web sites.

Barbalho says that's what helped his business. MySpace friends introduced the T-shirt maker to buyers at Bloomingdale's, Nordstrom (Research), and Urban Outfitters (Research). "I started meeting people in the industry, and they've introduced me to the store owners," he says. And other friends in cities like Miami, Boston, and Chicago, and L.A. have offered to help sell the shirts to stores in their own cities.

Other business owners say the site helps them target specific communities and demographics. Wendy Manning, 34, created a MySpace profile for her Denver-based independent film company, Double Edge, to promote its short films. When Double Edge was ready to make a full-length feature, Manning reached out to all of her profile's 14,000 friends in the Denver area looking for help.

"We said, 'We need bicycles, and if you're in Denver, or if you're an actor that looks the part, join us,' " she recalls. "We got a huge response and got all the logistics covered." To promote the new film, Manning plans on contacting MySpace members - who can be sorted by age, gender, and zip code - in cities where it's screening.

Glory days ending?
Some worry that as MySpace grows, it will become less welcoming to small business. The site, which was purchased by Rupert Murdoch's News Corp. last August, is seeking ways to more effectively monetize its content. That push could make it harder for small firms' profiles to stand out from big businesses' on the site, and to compete for eyeballs against paid advertisements.

Manning recalls that when Chris DeWolfe, one of MySpace's founders and now its CEO, discovered Double Edge's profile in 2003, he offered to help promote its short movie on MySpace's homepage.

Since MySpace was bought by News Corp (Research)., Manning says she's noticed that many of the front-page ads now go to major artists and films, like singer Daniel Powter and the movie An American Haunting. "Now they're promoting big films," says Manning, "but before they were bought they were promoting us." Still, there are spaces on its front and filmmakers page reserved for unknown artists and movies.

For those who have turned MySpace into a store front, the site has become indispensable. Tino Buntic of Toronto, 30, who runs a sales-lead network through a web page and a MySpace profile, says his profile is essential to reaching more people. "If MySpace charged a couple dollars per month, that would be worth it," he says.

And small businesses, like big businesses, want to be where the buzz is. "It's about being in the right space at the right time," says T-shirt-maker Barbalho, "and the right place right now is MySpace."

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Monday, March 2, 2009

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